Digital Marketing Specialist (Gambling)

Εταιρεία

ManpowerGroup Greece, on behalf of its client, an international gaming operator, is in search of a 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒊𝒔𝒕, to join the Marketing team, working on-site, in the company’s office in Athens, Greece.

Περιγραφή

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
The candidate will develop, implement, track and optimize the company’s digital marketing campaigns across all digital channels, working with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication
•Identify relevant audience and create efficient Look alike campaigns
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Unify metrics across all analytics tools aiming to have identical performance reports
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Analyze behavior flow in order to spot areas of improvement
•Collaborate with agencies and other vendor partners
•Work closely with CRM team to define marketing strategies for CRM and retention activities on customers
•Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value
•Coordinate with local marketing managers
•Monitor target markets and competitors

𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:
•A degree in Marketing/Business Administration or related field
•At least 3 years of experience in a Marketing position ideally from an agency environment
•Proven work experience in digital marketing
•Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•Experience in optimizing landing pages and user funnels
•Experience with A/B and multivariate experiments
•Solid knowledge of website analytics tools (e.g., Google Analytics, Adwords) to evaluate campaign and website performance
•Seniority to comprehend the complexities of an online B2C product
•A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Excellent reporting and analytical skills
•Strong analytical skills and data-driven thinking
•Excellent knowledge of English language (written and verbal)

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐨𝐟𝐟𝐞𝐫𝐞𝐝:
•Competitive salary
•Monthly meal vouchers

#Empoweringtalent #WebelieveinTalent #ManpowerGroupGreece

Τόπος Εργασίας:

Greece

Διαθεσιμότητα:

Τύπος θέσης εργασίας:

Δημοσιεύτηκε:

23/01/2023

Κωδικός Εργασίας:

101175

Προβολές:

298

Όνομα Υποκαταστήματος:

Αριθμός ανοιχτών θέσεων εργασίας:

1
 
 

Digital Marketing Specialist (Gambling)

Greece
23/01/2023
101175
298
1

Εταιρεία

ManpowerGroup Greece, on behalf of its client, an international gaming operator, is in search of a 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒊𝒔𝒕, to join the Marketing team, working on-site, in the company’s office in Athens, Greece.

Περιγραφή

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
The candidate will develop, implement, track and optimize the company’s digital marketing campaigns across all digital channels, working with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication
•Identify relevant audience and create efficient Look alike campaigns
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Unify metrics across all analytics tools aiming to have identical performance reports
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Analyze behavior flow in order to spot areas of improvement
•Collaborate with agencies and other vendor partners
•Work closely with CRM team to define marketing strategies for CRM and retention activities on customers
•Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value
•Coordinate with local marketing managers
•Monitor target markets and competitors

𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐏𝐫𝐨𝐟𝐢𝐥𝐞:
•A degree in Marketing/Business Administration or related field
•At least 3 years of experience in a Marketing position ideally from an agency environment
•Proven work experience in digital marketing
•Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•Experience in optimizing landing pages and user funnels
•Experience with A/B and multivariate experiments
•Solid knowledge of website analytics tools (e.g., Google Analytics, Adwords) to evaluate campaign and website performance
•Seniority to comprehend the complexities of an online B2C product
•A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Excellent reporting and analytical skills
•Strong analytical skills and data-driven thinking
•Excellent knowledge of English language (written and verbal)

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐨𝐟𝐟𝐞𝐫𝐞𝐝:
•Competitive salary
•Monthly meal vouchers

#Empoweringtalent #WebelieveinTalent #ManpowerGroupGreece